Media Lab

Media Lab is a venture program set up in liaison with Publicis, the 3rd Largest Communications Group Worldwide. Developed at the University of Breda, medialab is a virtual reality lab primarily dedicated to the measuring of media behaviors. The innovative technology measures eye sight, eye tracking and emotions. Within the physical lab space, researchers are able to measure consumer behaviour in relation to al aspects of product presentation. Its a mobile and ready to use within a few hours.